There is nothing more precious in this world than Divine love. God is beyond all attributes. Hence His love also is beyond attributes. But, human love, because it is governed by gunas (attributes), results in attachment and aversion. Love should not be based on expectations of a reward or return. Love based on such expectations makes it a business deal. Love is not an article of commerce. It is not like a loan and getting it back. It is a spontaneous offering. Pure love of this kind can emanate only from a pure heart.

- Divine Discourse, 14th January 1995.