Nowadays, people laugh at the idea of Naamasmarana and Naamasankeerthana (remembering and singing God's holy Names). They ask, what is in a Name? It is just an assortment of sounds. My words too are assortments of sound, but, when they enter your hearts, you feel content, you feel encouraged, is it not? Words have tremendous power; they can arouse emotions and they can calm them. They direct, they infuriate, they reveal, they confuse; they are potent forces that bring up great reserves of strength and wisdom. Therefore have faith in the Name and repeat it whenever you get the chance.

- Divine Discourse, December 12, 1964.