The word bhakti (devotion) is derived from the root word bhaj, which means pure, unsullied and selfless love toward God. In this world, no other virtue is greater than love. Love is truth, love is righteousness, and love is wealth. This world originated from love, is sustained by love, and ultimately merges in love. Every atom has its origin in love. There are innumerable powers such as atomic power, magnetic power, etc., in this world, but the power of love surpasses them all. Life bereft of faith and love is meaningless and useless.

- Divine Discourse, March 24, 1965.

Love all serve all. - Baba