Each one should observe three principles in life - Love for God, Fear of Sin and Morality in Society. You should realize that he or she is the Individual Soul as well as the Divine, and Society is also an aspect of this Divine Principle. Lack of fear of sin in human beings is the root cause of absence of morality in society. One bereft of morality is not a human being at all. So, for everything, morality is very important. God loves all. If one has love in him, there will certainly be unity in society. People indulge in sinful deeds, in spite of knowing that God can give them punishment. They have no fear of sin. If everybody has fear of sin, then there will be morality in the society.

- Divine Discourse, 6 July 2009.

Money comes and goes.  Morality comes and grows. - Baba