The story of the Lord is an enchanting treasure. Store His story in your memory and save yourself from delusion and grief. You may have listened to the recitals of all shastras (scriptures) and mastered all sadhanas (spiritual practices). But the greatest of them all is the sacred Name of the Lord and the sweetness that it oozes. When His Name falls on the ear, your heart will be filled with joy. When you recall His Name, a stream of Love will spring forth from your heart.

-  Bhagavatha Vahini, Ch. 28, "The Enchanting Story".

Love Gives and Gives.  Self Gets and Forgets. - Baba