Love for the Divine Self is primary; while for other worldly objects or persons is secondary. Worldly love for another person cannot be termed as genuine love. The Jagath (cosmos) or the Prapancha (five-element composite) emanated from the Brahman (God). There is no spot in the Universe where the Divine is not manifest. The cosmos is ever in movement and the Lord of the Cosmos (Jagadiswara) is the mover. Love for the Divine Self is the source of all worldly love. The Upanishads clearly proclaim that when you love the Divine Self, it brings everyone nearer and dearer to you (Atmanastu Kaamaaya Sarvam Priyam Bhavati).

-Sutra Vahini, Chap 3, "Love for the Self is the Source

Develop Love, Scatter Love, Reap Love.  This is the noblest service. - Baba