The Lord and His Name are both one, but the sweetness of the Name is seldom found in the Form. When the name ‘rose’ is remembered, its fragrance, tender petals, and deep colour spring to memory; its thorns and the trouble that one has undergone to get the flower are all forgotten. On the other hand, if its origin and previous story are considered, and if the plant, leaves, and branches are taken into account, the flower — the most important, most beautiful, and most attractive part — is likely to be forgotten and only the rest of the plant discussed. Therefore, crave for the Lord's Name rather than the Form.

– Dhyana Vahini, Chap 7: "Remember God's Name and Meditate".

Mere repetition of the names of the Lord is not enough; you should engage yourself in His work. – Baba