Krishna is the embodiment of divine Love. The very word ‘Krishna’ means one who attracts: Karshatiti Krishna - ‘Krishna is one who attracts’. Krishyatiti Krishna - ‘Krishna is one who nurtures’, is another derivation of the name. This means that Lord Krishna cultivates devotees’ hearts, by removing weeds, sowing the seeds of good qualities and tending the crop of love. We can also say, Kushyatiti Krishna, meaning, ‘He who gives delight’. Krishna thus means, the one who cultivates our hearts and nurtures in them the crop of bliss. The principal message of Krishna’s life, is divine Love. This most precious divine Love is immensely powerful, resplendent and as indestructible as diamonds. In the same way that diamonds can only be cut with another diamond, if you want to experience such divine love, your love for God must be equally strong.
Divine Discourse, Aug 24, 1989.