To pray to God with excessive adulation and request a favour stems from a tone of despondency. Describing Him as One who is beyond praise by Brahma and other gods, and narrating glories beyond description of how He helped devotees and then asking, "Oh Lord! You have talked to them and given them so much! Why don't You come to my help?" appears to stem from jealousy. It is only when God is regarded as a friend and a companion that He is pleased the most. When you address Him as, "O my dearest friend! My beloved One! The darling of my heart," you are giving Him the greatest joy. We use words of praise towards an unfamiliar person to show respect and regard as he/she is a stranger. But we welcome an old friend with easy familiarity and intimacy. Hence approach God as your loving friend, He will come to your aid and fulfill your needs.

- Divine Discourse, Oct 9, 1989.