Many do not invest time to understand the sacredness and value of their culture. ‘Culture’ means that which sanctifies the world, which enhances the greatness and glory of a country, and which helps to raise the individual and society to a higher level of existence. The observance of morality in daily life, divinisation of all actions and thoughts related to life, and adherence to ideals - all these together constitute culture. Culture contributes to the refinement of life. The process of refinement or transformation is essential for improving the utility of any object. For instance, paddy has to be milled and the husk has to be removed before the rice is fit for cooking. This is the process known as Samskriti or transformation. This means getting rid of the unwanted elements and securing the desirable elements. With regards to people, Samskriti (culture) means getting rid of bad qualities and cultivating virtues. A cultured person is one who has good thoughts and good conduct.

- Divine Discourse, Jan 14, 1990.