The people of Kerala follow the commands of the noble Emperor Bali even today. That is why the state has developed in several ways. There is no dearth of food and amenities for a happy living in Kerala. Of course, changes in people’s aspirations and lifestyle are taking place in recent times due to the impact of the Kali Yuga (the present era). But the core of their hearts and feelings remains the same. They still follow the vedic injunctions “Speak truth and follow righteousness (Sathyam vada, dharmam chara).” They respect elders and serve them with love and affection. What could be the reason for this? Love for God! It is a land where love for God exists even today. Those who have love for God naturally develop fear of sin. Consequently, such people will have a high degree of morality in society, which is very important for its orderly functioning. It is not enough to celebrate the Onam festival with religious fervour and devotion. You have to live up to these expectations of the noble emperor Bali.

- Divine Discourse, Sep 2, 2009.